Basil McMahon | Visual Rinse
Local time:
UI/UX, visual identity, creative direction, digital propaganda
Visual Rinse
Concept to launch- brand identity, product design, and visual systems for protocols and startups that can't afford to look like everyone else.
Concept to launch- brand identity, product design, and visual systems for protocols and startups that can't afford to look like everyone else.
I work across the full visual stack- from the first logo sketch to the shipped interface- usually embedded with a small founding team, usually from zero.
2016-26©
TVL across client protocols

Year
Project name
Description
/Services
/UI/UX Product Design
/UI/UX Product Design
/001/
Interfaces that turn complex workflows into something your typical user can navigate. I design the full product experience (from information architecture to shipped UI) for teams that need it to actually work, not just look good in a mockup.



/Visual Design & Branding
/Visual Design & Branding
/002/
Brand identity and visual systems built from first principles- for early-stage teams finding their voice and established brands that have outgrown theirs.



/Strategy
/Strategy
/003/
Most design problems are positioning problems in disguise. I work with founders early- before the brand is set- to make sure the visual language is doing real strategic work, not just decoration.



/Marketing
/Marketing
/004/
We help people find you, trust you and stick around. No guesswork, just what works.



/UI/UX Product Design
/UI/UX Product Design
/001/
Interfaces that turn complex workflows into something your typical user can navigate. I design the full product experience (from information architecture to shipped UI) for teams that need it to actually work, not just look good in a mockup.



/Visual Design & Branding
/Visual Design & Branding
/002/
Brand identity and visual systems built from first principles- for early-stage teams finding their voice and established brands that have outgrown theirs.



/Strategy
/Strategy
/003/
Most design problems are positioning problems in disguise. I work with founders early- before the brand is set- to make sure the visual language is doing real strategic work, not just decoration.



/Marketing
/Marketing
/004/
We help people find you, trust you and stick around. No guesswork, just what works.



/UI/UX Product Design
/UI/UX Product Design
/001/
Interfaces that turn complex workflows into something your typical user can navigate. I design the full product experience (from information architecture to shipped UI) for teams that need it to actually work, not just look good in a mockup.



/Visual Design & Branding
/Visual Design & Branding
/002/
Brand identity and visual systems built from first principles- for early-stage teams finding their voice and established brands that have outgrown theirs.



/Strategy
/Strategy
/003/
Most design problems are positioning problems in disguise. I work with founders early- before the brand is set- to make sure the visual language is doing real strategic work, not just decoration.



/Marketing
/Marketing
/004/
We help people find you, trust you and stick around. No guesswork, just what works.



Most clients come to me after working with an agency that over-promised and under-delivered. I work differently- small roster, direct communication, no handoffs.
/The approach/
High-impact /design, /brand strategy, and /visual systems without the agency overhead.
The person who actually answers your emails
©2026
No account managers, no handoffs to junior staff. You work directly with me, from first brief to final deliverable.
/FAQ.
Answers to the things clients usually ask, and space to ask your own.
Depends entirely on scope. A brand identity engagement usually runs 3–6 weeks. A full product design cycle is longer- typically 6–12 weeks depending on complexity and how quickly decisions get made on your end. I'll give you a realistic timeline in our first conversation, not an optimistic one.
Yes. Crypto is where most of my recent work lives, but the skills transfer- brand strategy, visual identity, and product design work the same way whether you're building a DeFi protocol or a CPG brand. If the problem is interesting and the team is serious, I'm open to it.
Most clients come in one of three ways: a defined project with a clear scope, an ongoing retainer where I'm embedded as their design resource, or an advisory arrangement for teams that need strategic direction more than execution. I'm open to equity conversations for the right early-stage opportunity.a fixed monthly fee, and we handle everything—design, updates, and ongoing support. No large upfront costs, just a seamless experience.
I keep a small roster intentionally- usually two or three active engagements at a time. That's not a limitation, it's the point. When I take on your project, it actually gets my attention.
Faster decisions, cleaner communication, and no work getting lost between account managers and junior staff. The tradeoff is that I'm selective about what I take on — I won't oversell scope I can't deliver. If a project genuinely needs a full agency team, I'll tell you that upfront.
Depends entirely on scope. A brand identity engagement usually runs 3–6 weeks. A full product design cycle is longer- typically 6–12 weeks depending on complexity and how quickly decisions get made on your end. I'll give you a realistic timeline in our first conversation, not an optimistic one.
Yes. Crypto is where most of my recent work lives, but the skills transfer- brand strategy, visual identity, and product design work the same way whether you're building a DeFi protocol or a CPG brand. If the problem is interesting and the team is serious, I'm open to it.
Most clients come in one of three ways: a defined project with a clear scope, an ongoing retainer where I'm embedded as their design resource, or an advisory arrangement for teams that need strategic direction more than execution. I'm open to equity conversations for the right early-stage opportunity.a fixed monthly fee, and we handle everything—design, updates, and ongoing support. No large upfront costs, just a seamless experience.
I keep a small roster intentionally- usually two or three active engagements at a time. That's not a limitation, it's the point. When I take on your project, it actually gets my attention.
Faster decisions, cleaner communication, and no work getting lost between account managers and junior staff. The tradeoff is that I'm selective about what I take on — I won't oversell scope I can't deliver. If a project genuinely needs a full agency team, I'll tell you that upfront.
Depends entirely on scope. A brand identity engagement usually runs 3–6 weeks. A full product design cycle is longer- typically 6–12 weeks depending on complexity and how quickly decisions get made on your end. I'll give you a realistic timeline in our first conversation, not an optimistic one.
Yes. Crypto is where most of my recent work lives, but the skills transfer- brand strategy, visual identity, and product design work the same way whether you're building a DeFi protocol or a CPG brand. If the problem is interesting and the team is serious, I'm open to it.
Most clients come in one of three ways: a defined project with a clear scope, an ongoing retainer where I'm embedded as their design resource, or an advisory arrangement for teams that need strategic direction more than execution. I'm open to equity conversations for the right early-stage opportunity.a fixed monthly fee, and we handle everything—design, updates, and ongoing support. No large upfront costs, just a seamless experience.
I keep a small roster intentionally- usually two or three active engagements at a time. That's not a limitation, it's the point. When I take on your project, it actually gets my attention.
Faster decisions, cleaner communication, and no work getting lost between account managers and junior staff. The tradeoff is that I'm selective about what I take on — I won't oversell scope I can't deliver. If a project genuinely needs a full agency team, I'll tell you that upfront.
Depends entirely on scope. A brand identity engagement usually runs 3–6 weeks. A full product design cycle is longer- typically 6–12 weeks depending on complexity and how quickly decisions get made on your end. I'll give you a realistic timeline in our first conversation, not an optimistic one.
Yes. Crypto is where most of my recent work lives, but the skills transfer- brand strategy, visual identity, and product design work the same way whether you're building a DeFi protocol or a CPG brand. If the problem is interesting and the team is serious, I'm open to it.
Most clients come in one of three ways: a defined project with a clear scope, an ongoing retainer where I'm embedded as their design resource, or an advisory arrangement for teams that need strategic direction more than execution. I'm open to equity conversations for the right early-stage opportunity.a fixed monthly fee, and we handle everything—design, updates, and ongoing support. No large upfront costs, just a seamless experience.
I keep a small roster intentionally- usually two or three active engagements at a time. That's not a limitation, it's the point. When I take on your project, it actually gets my attention.
Faster decisions, cleaner communication, and no work getting lost between account managers and junior staff. The tradeoff is that I'm selective about what I take on — I won't oversell scope I can't deliver. If a project genuinely needs a full agency team, I'll tell you that upfront.
Visual Rinse
/Stay in the loop.
Smart updates for smart people.
Visual Rinse
/Stay in the loop.
Smart updates for smart people.
Visual Rinse
/Stay in the loop.
Smart updates for smart people.
Visual Rinse
/Stay in the loop.
Smart updates for smart people.


